The BI Market Is Shrinking?
According to Gartner Research quoted in this TMCnet.com article, the Business Intelligence (BI) market grew 13% internationally in 2007. In the US, however, it grew only 5%. Considering the growing importance being placed on BI, that’s a little surprising. Analysts say the weakened US economy is the main factor, which will continue to have a negative impact on BI in the US.
Gartner's research leads me to the conclusion that many companies don’t see business intelligence as being worth the cost. If a company truly thought that the benefits of a BI tool would pay for itself and more, they would buy it. However, when you have to drop 6 figures on a BI solution, that’s a hard concept to grasp.
Good business intelligence doesn’t have to be expensive. It doesn't take much research to find that there are affordable options that have all the power at a fraction of the price. A weak economy doesn’t have to be a reason to avoid BI.
If you’re curious to see what an affordable BI solution can do, check out our Crazybikes demo site, which was built using m-Power. If you would like to see what m-Power can do for you, we will build a live custom web application over your own files, absolutely free and without obligation. Simply fill out this short form to get started!
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