Integration and ease of use vs. features
Similar to user adoption, I believe that integration often takes a back seat to features in the buying process. Companies become so blinded by functionality, they lose sight of the more important aspect - software integration.
As much as poor user adoption wastes money, un-integrated software hurts productivity. This article in productivity501.com contains a great example of problems caused by software that doesn’t communicate with other software.
Next time your company buys software, keep this advice in mind: Features are nice, but ease of use and integration are more important to a business.
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2 comments:
Unfortunately, sales people aren't very good at selling integration. It is a lot easier to sell features.
Mark - Productivity501
It's not just sales people that can't sell integration, developers sometimes lack the necessary skills needed to push their product through.
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