Friday, April 03, 2009

Return on Investment (ROI) is an overused buzz-word

Is it just me, or has ROI lost its meaning? When I see an advertisement touting the great ROI of a product, I’m not impressed in the least. Don’t get me wrong, I want a good ROI…everyone does. If a product will generate more money than it cost to obtain, I would be foolish not to buy it.

The problem is this: ROI has become a grossly overused marketing term that doesn’t hold much value anymore. With everyone advertising ROI, how do you separate fact from fiction?

While I can’t answer that question for other products, we like to answer it for m-Power with real live proof. Just tell us what you need, and we will build you a free web application using your own files. Better yet, we’ll even show you how we did it, and the web application is yours to keep.

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