Friday, April 03, 2009

Return on Investment (ROI) is an overused buzz-word

Is it just me, or has ROI lost its meaning? When I see an advertisement touting the great ROI of a product, I’m not impressed in the least. Don’t get me wrong, I want a good ROI…everyone does. If a product will generate more money than it cost to obtain, I would be foolish not to buy it.

The problem is this: ROI has become a grossly overused marketing term that doesn’t hold much value anymore. With everyone advertising ROI, how do you separate fact from fiction?

While I can’t answer that question for other products, we like to answer it for m-Power with real live proof. Just tell us what you need, and we will build you a free web application using your own files. Better yet, we’ll even show you how we did it, and the web application is yours to keep.

Just fill out this short form to get started.

0 comments:

  © Blogger template 'Isolation' by Ourblogtemplates.com 2008

Back to TOP