Saturday, April 12, 2008

What Happened to Easy?

I can remember a while back when “free” meant something. It simply meant you were getting something and paying nothing. No longer. Now there are asterisks and fine print. To say an item is free these days invokes justifiable skepticism and spam filters.

Nothing is free.

A similarly disturbing trend is arising in the web application development world. “Easy” is going the way of “free”. When nearly every product claims to be easy, but nearly all aren’t, “easy” has been relegated to an overused marketing term.

So, what can I say? Is m-Power easy? Read our customer testimonials. Look through all the m-Power demos. Try our online lab.

You be the judge.


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