Tuesday, April 08, 2008

Create a 'splash' for your Web applications

Splash pages are the pages that pop up in Web applications, most often to let the user know that the program is in the process of loading or processing their last request. But there are other areas where incorporating a splash page into your Web application can enhance your business. For example, you can:

  • occupy a customer with useful information about your company's products or services that might interest them while they are waiting
  • alert the user that he/she has submitted a form
  • prevent your user from making the same request twice
  • brand your products (or services) with an advertisement
  • and more! If you know another way that a splash page can enhance your business, please share it in a comment to this post. I would love to hear your feedback.
This tip will help you see how easy it is to implement a splash page with our Web 2.0 reports.


Anonymous 10:30 PM  

Nice info

mwallette 12:26 PM  

Hmmm...I would recommend being very cautions before deploying a splash page. While in some cases, they can be useful (for example, as you mentioned in the article, a splash page that lets a user know a web app is processing data after the user submits information is probably a good idea), in other cases they can be an annoyance to potential customers. Speaking for myself, I really hate it when I visit a web site, wait for a snazzy splash page to load, then have to follow another link to get to the information I am really looking for. My advice to web developers: when designing a web page, organize it in such a manner as to minimize the number of steps a user has to take to find the information a user is looking for. A splash page is usually contrary to this design philosophy.

joestangarone 10:35 AM  

Thank you for the great comment! I couldn't agree with you more. When used poorly, splash pages can just be a flashy way to annoy potential customers, or even drive them away. It's extremely important to keep it simple when designing a webpage.

However, when used as I described in my posting, splash pages can enhance a customer experience. It's a good way to turn an annoyance into a benefit and possibly into more sales.

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