Wednesday, August 26, 2009

The human factor of Business Intelligence

Ordinarily, I talk about the importance of good business intelligence. Up-to-the-second, accurate information is an essential part of the decision making process.

But, good data isn’t the only ingredient in the decision-making process, though many companies these days seem to think so. For example, many companies outsource their customer service department because it looks like a sound financial decision. But, how many customers will they lose as a result of bad service? How many customers will spread negative publicity about them via the internet? How many sales will they lose because of negative publicity?

You see, while that idea looks like a money-saving initiative on paper, it might be a corporate nightmare thanks to factors which can’t initially be measured. So, when making a decision, first make sure it’s based off of real-time data...but don't stop there. Consider all other factors that could affect the outcome before making the decision. You’ll be glad you did.

While I can’t tell you what to do with your business, I can help you see your data clearly. If real-time data is something you need, please fill out this form and tell me about it.


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