Don't be a turtle

I've noticed many companies acting like turtles recently. What do I mean by that? When a turtle is scared, they retract into their shells. They shut themselves off to the outside world in hopes that the threat will go away.

It seems as though many companies are doing the same thing. They are hiding and waiting for the economy to get better. While that may be a good strategy for a turtle, it’s not for a business.

This is no time to hide and wait. This is the time to move ahead while everyone else is waiting. Look outside your comfort zone for new ways to help your business. Identify your key weaknesses and try to turn them into advantages. Sure, it might cost a little up front, but you’ll be far better off in the long run.

Take this company for example. Instead of hiding and waiting, they used new technology to turn a big weakness into an area of strength. Not only are they a stronger company because of it, but they opened up a new revenue stream as well.