IT Productivity: Measuring the Immeasurable

Raw productivity gains, according to this article, aren't sufficient to compete successfully in the 21st century. "What you want is agile productivity," he maintains. "You want to be able to repurpose the assets of your business as efficiently as possible to stay current with the market."

Agility, of course, is but another way to describe a kind of perpetual state of innovation, of moving fast enough—through product and process development, and into and out of markets as opportunity dictates—to compete.