Unique use of RFID data changes the face of new product sales

We don't often cover RFID (Radio Frequency Identification) best practices in this blog, mainly because although many clients use RFID, mrc's tools are more often used to analyze the BI data the method provides.

But, I also enjoy looking at new ways that technology can be used. Here's how one manufacturer used RFID to not only track their product, but also to measure whether it got promoted properly--and what they found out they needed to do.