Web design tip: A guide to color associations and how they help your web site

The colors you choose when designing your Web applications can make a difference between whether someone can read the text easily, whether it's a printable screen, even whether it puts them in a good mood.

Colors affect us in all sorts of ways, and the choices you make can be crucial to the success of your project.

Here is a basic guide to color associations that may help you when selecting a palette for your site.