Pop Quiz: Crazybikes.com: which design changes are most important, and why?

We recently put crazybikes.com through a major design overhaul. Why? Well, we've been doing quite a bit of talking recently on corporate branding, and what is important when establishing a look for your Web site...and that got us thinking. Where did this site need to improve?

So you tell us...

Pop Quiz: Which design changes are most important to the site, and why?