Apparently, at least according to this article from CIO Magazine, IT execs feel that most business functions can benefit from automation, but data integration problems must first be solved. That means stepping toward SOA and Web services—and away from suites like CRM and ERP.
However, that task needn't be daunting, or all at once..
You can integrate data from disparate sources by either creating custom applications that access multiple databases, or by copying data from one database to another, and when they are built with the right architecture, moving them over to SOA and Web services is a simple next step, rather than an enterprise-wide ordeal.